The Secret Sauce to Become a Linkedin Pro
LinkedIn is the leading professional social network. With nearly 930 million users worldwide, the platform has become an essential communication tool in the business world. LinkedIn allows you to increase your visibility in the professional world. It connects employees, companies, customers, and service providers. Thus, it becomes easier to find employers looking for your skills, and thus, you become more attractive in the job market. For companies, LinkedIn is also essential for developing a brand image. Many business strategies rely on social media marketing to grow and become famous. With LinkedIn becoming the virtual and daily magazine for the professional world, LinkedIn has become a must. Therefore, knowing when and how to post on the platform involves multiple issues. Here are the secrets to know to become a LinkedIn Pro.
Why Post on LinkedIn?
Posting on LinkedIn has many advantages, both for professionals and for the companies themselves. Once you enter the job market, specifically in the business world, posting on LinkedIn offers you many advantages. Posts are primarily used to identify you as an expert in your field: by attracting subscribers through your content, you gain professional credibility.
Keep in Touch with Your Network.
Regular posts on LinkedIn also make it possible to stay in touch with followers. Whether they are collaborators or leads, posting regular content gets you visible. The more you appear on the platform, the more likely you will make an impression. However, knowing how to find a good balance in these posts is essential.
LinkedIn’s communication strategy also helps develop a social selling strategy. This approach uses social networks to find new clients. Posting on LinkedIn increases your chances of finding clients, employees, and future partners. Thus, the platform proves to be an exciting sales force in the job market. There is no doubt the LinkedIn Pro rules the industry.
How to Post Engaging Content on LinkedIn?
Know your goals, profiles, and communication habits before you post on LinkedIn. To improve the usefulness and effectiveness of your LinkedIn post. It is necessary to target its audience. By tailoring the content of your posts to your target audience, you have a better chance of meeting your audience’s expectations. A web audience analysis tool, LinkedIn Website Demographics, has been prepared to facilitate the implementation of this marketing strategy. This tool allows you to collect print visitors to your LinkedIn account.
Using this information makes it easier for LinkedIn users to target their audience, thus tailoring their posting strategy to that audience. Most of the content a user’s followers search for on LinkedIn is related to their areas of interest. This enhances exchanges, streamlines discussions, and strengthens bonds between users.
What is the Right Communication Frequency on LinkedIn?
On LinkedIn, posts remain visible for about 12 hours. Unlike other social platforms or networks, LinkedIn is slow and prefers an easy-to-read flow of information. One post per day is enough on this platform. This avoids overloading your news feed and allows you to post valuable, high-quality content more regularly.
When is the Right Time to Communicate on LinkedIn?
A recent study helps determine the best time of the week to post on LinkedIn. According to this study, three days are preferred: Tuesday, Wednesday, and Thursday. These are the days of the week when user engagement is highest and at specific times: between 7:30 a.m. and 8:30 a.m., noon, and 5 p.m. and 6 p.m. These are the periods when LinkedIn members are most active. According to another study, the ideal time to post on LinkedIn is Tuesday, between 10 a.m. and 11 a.m. It’s good to be aware of it to adapt it and target a much wider audience.
What are the Worst Times to Communicate on Linkedin?
Conversely, specific days and time slots for posting on LinkedIn should be avoided. On Mondays, in particular, the professionals organize their week. Therefore, they sometimes only have time to pay attention to this social network. On Friday, the professionals wrap up their week and their last files in progress. Therefore, Mondays and Fridays are the least favorable times to post on LinkedIn. The weekend is described as an “off” period: the time for professionals to rest and disconnect fully or partially from social networks. So, posting over the weekend reduces the chances of being seen. As for what time to avoid it, night is the worst time to post on LinkedIn. It’s called the “dead zone”: Professionals will most likely sleep between 10 p.m. and 6 a.m. Posting on LinkedIn when your audience is asleep is not helpful for an effective communication strategy.
According to specialists at PeaFowl INC. It’s essential to consider the goals of your posts, the audience you’re targeting, what content is most relevant to that audience, and the most attractive times to post on the platform. This precision makes posting content on this professional social network more valuable and productive, and these are the things you must follow to become a LinkedIn Pro.
